With simplistic lines and basic colours, Cipher Shoes may very well be the next Vans or Chuck Taylors to hit the streets.

Although presently based in Hong Kong, this luxury brand intends to expand internationally. Available in three major styles, Seditionary, Subterranean and Libertine, and with their memory foam insoles, the simplistic yet stylish Cipher Shoes will definitely make their mark in the shoe-lover community.

Implications - When consumers look into buying an article of clothing or a pair of shoes, they often imagine themselves wearing the clothes or shoes with products already in their wardrobes. Corporations can capitalize on this by creating products based on simple designs and colors, making the articles versatile and stylish.