Rockstar

Diesel Pushes Limits

By: Jeremy Gutsche - Published: Oct 25, 2006 • References: psfk
Last week, I wrote about how the world of Fashion is associating itself with porn. Equally shocking, we now have an example of Diesel, a major label, associating itself with cigarettes and alcohol. Piers Fawkes reports that that the NYC Union Square store features, "champagne and Jack everywhere, glasses tumbled over, guitars, cigarettes stubbed on the carpet and the mannequins are even smoking!"

I find this example more shocking (and disappointing) because cigarettes kill more people than porn. Stats for Cigarettes and Alcohol Used to Market Fashion Trending: Older & Mild
Research: 4,272 clicks in 496 w
Interest: 4 minutes
Concept: Cigarettes And Alcohol Used To Market Fashion
Related: 62 examples / 48 photos
Segment: Females, 18-35
Comparison Set: 23 similar articles, including: persuasive branding books, androgynous fine jewelry, and press-to-sip water bottles.