Chungjungone's Stunt Turns Mall-Goers into Master Chefs

By: Laura McQuarrie - Published: Aug 20, 2014 • References: chungjungone & creativeguerrillamarketing
Although the 'Tasting' campaign for Chungjungone is in Korean, for the stunt that was filmed, it's easy enough to see what's going on. A small table is set up in a mall, where people are invited to come up and try the beverages and dressings. While consumers are distracted, photos of them are taken and manipulated to make them seem like contestants of a cooking show.

In a matter of moments, a huge curtain drops, there's an audience and a panel of judges that's ready to try the foods that have been seasoned by the consumer just moments ago. Of course, all of the judges are in approval, but it is a lot for these unsuspecting mall-goers to take in, since everything came together so quickly and seemingly out of nowhere. Stats for Spontaneous Food Competitions Trending: Older & Mild
Research: 565 clicks in 92 w
Interest: > 3 minutes
Concept: Chungjungone
Related: 70 examples / 54 photos
Segment: Neutral, 18-55
Comparison Set: 26 similar articles, including: insect-infused sushi, stemware-inspired cups, and mystery chip flavors.