The 'Chromat Garments' Shoji collection wraps around the frame of your body in black rope.
'Chromat Garments' brings the outlined structure of clothing to the actual outlook of the worn pieces. The inspiration of this work comes from Japanese architecture and samurai armor. Providing a unique look to any outfit, this Shoji collection features shoulder armor, neckwear, as well as full on cage-like frocks.
Implications - As North American society becomes more corporate and inaccurate in their depictions of culture, consumers are actively seeking products that they feel are authentic. As such, the fashion industry is borrowing cultural elements from nations abroad in order to inject credibility back into its discipline. Corporations who want to establish genuine and long-lasting relationships with their customers need to first empathize with their culture.
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Research: 26,654 clicks in 295 w
Interest: 4 minutes
Concept: Chromat Garments Shoji Collection
Related: 111 examples / 85 photos
Segment: Females, 18-55
Comparison Set: 40 similar articles, including: cardboard catwalks, heavy artillery pumps, and armored side-slingers.
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