The Mill is a visual effects studio based in London and in order to spread holiday cheer, they teamed up with INT Works to create a Christmas Wish Machine display window.
The whimsical snow machine uses tweeted wishes that are transformed into paper flakes and swirls them around like a snowstorm. The public is encouraged to watch the display of makeshift snowflakes as well as tweet their wishes to @TheMillWishes. For every wish the Twitter account receives, The Mill will donate ten pence to the Crisis charity, which helps the homeless.
The Christmas Wish Machine captures people's attention as well as spreads joy this holiday season. By tweeting your wish to The Mill account, you are aiding a valuable mission that in turn fuels a beautiful shop display.
Stats for Interactive Holiday Charity Windows
Trending: Older & Mild
Research: 1,137 clicks in 177 w
Interest: 0.8 minutes
Concept: Christmas Wish Machine
Related: 61 examples / 47 photos
Segment: Females, 18-55+
Comparison Set: 22 similar articles, including: holiday wonderland store windows, interactive store windows, and storefront story romances.
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