NBA's 'Jingle Hoops' Celebrates The Holidays Dunking with Sound

By: Tiffany - Published: Nov 21, 2013 • References: feeldesain & designtaxi
Adding to the ever-growing roster of Christmas ad campaigns, NBA is joining in on holiday festivities.

The video features Derrick Rose, Kevin Durant, Stephen Curry, James Harden and Steve Nash shooting basketballs at the three-point line into hoops (nothing new, right?) but with a special, festive twist: with Christmas bells attached to nets. The players effortlessly shoot at the hoops and as the basketballs pass through, a basketball-inspired musical performance of the popular Christmas song, 'Jingle Bells' chime. LeBron James ends the song with a dunk, asking "please tell me the camera was on."

Also featured in the video are special-edition Christmas Day uniforms that ten of the teams will wear on the Christmas Day games for 2013 and are available for sale in stores. Stats for Festive Basketball Ads Trending: Older & Mild
Research: 478 clicks in 130 w
Interest: > 3 minutes
Concept: Christmas Ad Campaign
Related: 78 examples / 60 photos
Segment: Males, 12-35
Comparison Set: 29 similar articles, including: three-point trash baskets, gamma ray basketball sneakers, and neglected hoop photography.