Christian Andersen, a filmmaker that is based in Denmark, had the opportunity to visit NYC and create an inspiring series of images around his experience. Andersen's film captures Manhattan and Brooklyn perfectly with chaotic streets, town houses and amazing architecture.
What I particularly like about this film by Christian Andersen is how well the images work with the music that he chose to accompany them; the music is by The xx. Christian Andersen makes New York City seem as magical as it is in this short film.
Implications - Youth demographics are looking for ways to transcend the quotidian and escape momentarily to somewhere else. The video by Christian Andersen taps into and portrays New York city with a desirable aura. Companies should take this into account for their future marketing initiatives.
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