Big Apple Essence Films
What I particularly like about this film by Christian Andersen is how well the images work with the music that he chose to accompany them; the music is by The xx. Christian Andersen makes New York City seem as magical as it is in this short film.
Implications - Youth demographics are looking for ways to transcend the quotidian and escape momentarily to somewhere else. The video by Christian Andersen taps into and portrays New York city with a desirable aura. Companies should take this into account for their future marketing initiatives.