Chris Noth, aka Mr. Big on 'Sex And The City,' plays stay-at-home dad in the new issue of Harper's Bazaar.
With the current state of the economy, many companies have downsized, resulting in some men being jobless and playing Mr. Mom, while their wives go to work and earn money.
Fellow actress and model Milla Jovovich plays the working mom in this editorial by photographer Alexi Lubomirski.
Check out more Harper's Bazaar features below.
Implications - A simple and effective way for businesses and companies to garner the attention of a large audience is through shockvertising. An easy way to accomplish this is by offering consumers the unexpected. Consumers will likely be entertained and amused by concepts that offer an entirely fresh or unusual perspective.
Stats for Mr. Mom Editorials
Trending: Older & Average
Research: 11,937 clicks in 362 w
Interest: 4 minutes
Concept: Mr. Mom Editorials
Related: 99 examples / 76 photos
Segment: Females, 18-35
Comparison Set: 36 similar articles, including: 'the graduate'-inspired editorials, models as first ladies, and military chic jackets.
Models as First Ladies
'The Graduate'-Inspired Editorials
Military Chic Jackets
Passionate Painted People
Hunks in Bunny Suits