With the current state of the economy, many companies have downsized, resulting in some men being jobless and playing Mr. Mom, while their wives go to work and earn money.
Fellow actress and model Milla Jovovich plays the working mom in this editorial by photographer Alexi Lubomirski.
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Implications - A simple and effective way for businesses and companies to garner the attention of a large audience is through shockvertising. An easy way to accomplish this is by offering consumers the unexpected. Consumers will likely be entertained and amused by concepts that offer an entirely fresh or unusual perspective.