Adult Survivors of Child Abuse Campaign

By: mediterranean - Published: • References: adsoftheworld & homotography.blogspot
With the media obsession of the Chris Brown and Rihanna domestic violence and abuse drama and the revelations of previous abuse when he was a kid, it is important to remember that child abuse can turn into a vicious circle if the victim does not receive proper support and professional help. Australian organization, ASCA (Adult Survivors of Child Abuse), explains this with an effective new campaign.

How about getting a tee that reads, “My ‘uncle’ raped me when I was eight and all I got was this lousy T-shirt.”?

Would that make you feel better?

No? How about joyously posing with your dad in cartoon cutout that shows him violently beating you with a belt. Still not good enough to get over child abuse?

Sadly, as the ASCA points out, it not that easy for over two million Australians to get over their traumatic child abuse. And the numbers are even more scary when you go global.

Created by WhybinTBWA, Sydney, the ad are the latest to use the effective method of catching you off-guard. They seem fun and happy but once you pay attention to what they are really about, you are confronted with a dark and awful truth. Stats for Seamingly Happy Ads Reveal Dark Reality Trending: Older & Mild
Traction: 7,748 clicks in 305 w
Interest: 4 minutes
Concept: Seamingly Happy Ads Reveal Dark Reality
Related: 39 examples / 30 photos
Segment: Neutral, 18-35
Comparison Set: 14 similar articles, including: powerful psas, glow in the dark ads, and cattle branding kids.