This Fiat 500X Ad Shows 'Big Black' Testing the Spacious Car Interior

By: Ady Floyd - Jul 6, 2015
References: mademan & adweek
In order to convey just how spacious the Fiat 500X car really is, big man and ex-bodyguard Chris "Big Black" Boykin takes it out for a spin.

The Fiat 500X is an extremely roomy car despite the small-looking exterior. In this humorous car campaign for Fiat titled 'Bigger is Better,' Big Black is featured driving around in the tiny car that he fits really comfortably in. The videos focus on the car and how much space is provided, while it also follows Big Black taking on some pretty silly activities. The first video of the three-part series features Big Black taking some ballet classes.

Big Black is a Guinness World Record holder for consuming five powdered donuts in three minutes. When it comes to spacious vehicles, Chris "Big Black" Boykin knows when a car has it or not, and the Fiat 500X definitely fits the bill.