The Chopard 85-carat emerald-cut diamond is lustrous and magnificent, placing as the potential third-largest diamond in the entire world.

The Chopard 85-carat emerald-cut diamond is currently only rivaled by the diamond found on the crown of England or the Regent that was worn by Queen Marie-Antoinette. No price has been revealed on this extremely rare, pure-white diamond, although you can expect it to be priceless.

Implications - The saying "diamonds are a girl's best friend" has been met with a certain lack of enthusiasm during the credit crunch. Businesses who create budget-friendly jewelry that is over-sized and sparkling will keep those consumers happy who are trying to watch their spending, yet still remain trendy.