This clever yet simplistic branding campaign for Easy Choice Winery makes choosing wine bottles an easier task. Designed by Realist Branding, the conversational advertising contains labels that help customers pick the right bottle for them. With identifiers like 'The One with the Berries,' 'The One with the Awards,' and 'The One that Grows On You,' the labelling aids vino novices in a playful way. Eschewing traditional wine marketing, this concept highlights the most memorable characteristic of each wine type while also referencing the way many people casually discuss wine.

The branding is also ideal when it comes to choosing wine for festive gatherings or giving gifts. Whether you are looking for the right bottle to enjoy with a family dinner this Christmas, or the perfect present for a host or loved one, these labels are sure to be a great help.