ChooseMyName.Com - The Next Million Dollar Website?

Sometimes simplicity is the best policy and this concept is so simple but soo unique. Scott McDonald is willing to change his name for a price tag, check the blurb below for the entire concept behind this. I imagine that sooner or later the bid will start to get more competitive and bigger names will start to appear. 

“My name is Scott MacDonald (for now) and on February 2nd, 2007 I will change my name to whatever the highest bidder decides! I will be in Punxsutawney, Pennsylvania on Groundhog Day to sign the paperwork, and after I get my new passport with whatever my new name is, I’m off to Thailand to deliver 10% to the Im Jai House. Don’t just sit there, submit a bid and give me a new name. Thanks, Scott MacDonald (for now)”