The 'Choose' Shoes by Phil Pauley are a stunning innovation in women's footwear. Pauley, an innovation and design specialist created the line which is full of some of the world's most versatile footwear.
'Choose' Shoes divide any shoe into its two simple component parts: the sole style and the base shoe design. The two component parts are offered as separate options that are sold as separate items or as a pack for a fraction of the cost of a single finished pair of shoes. The idea behind this amazing innovation is to allow one shoe design to have a wide range of sole attachment options.
This in effect allows fashionistas to customise a shoe into any style -- formal or informal -- within seconds using its unique velcro style fixing system.
With a huge range of sole styles and base shoe designs available, buying a single pair of shoes will become so last century.
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