Loewe Sound Uses Humans As Volume Controls, Including Bass
Very original and entertaining commercial. The ad was created by advertising agency Scholz & Friends/Berlin, and production firm Element E.
Implications - An effective way to draw consumers in to a specific business is through the use of humor. Consumers relish in products that provide entertaining and momentary escapes from the hectic lifestyles and day-to-day responsibilities experienced in today's society. Businesses will also be perceived as highly approachable upon amusing potential clients.