Superstar

Marou's Chocolate Set for Air France Celebrates the Brand's 80th

By: Laura McQuarrie - Published: May 7, 2014 • References: marouchocolate and thedieline
Marou Chocolate was approached by Air France to create a decadent chocolate set for its annual charity gala, using the 'Paris to Saigon' charity gala theme as inspiration. With Air France celebrating its 80th anniversary this year, Marou Chocolate had a rich brand history to draw from for its designs. The airline's first ever flight between France and Saigon was in 1931 and the plane was named 'Champagne,' which sets the tone for the kind of experience you can expect on board.

The three-piece chocolate set focuses on celebrating a "silky smooth ride" from country to country through three things: the history of Air France, the ties between France and Vietnam and the brand as a representation of elegance and refinement.