KitKat's Influencers Explore Sustainable Chocolate Production

By: Laura McQuarrie - Mar 1, 2016
References: youtube & adweek
In order to show off some of its sustainable chocolate production practices, KitKat has influencers like professional football player and UNDP Goodwill Ambassador Didier Drogba and YouTuber Louis Cole (of the Fun for Louis channel) share their voices.

The video takes place in the Ivory Coast, which is the world's biggest producer of cocoa beans, and explores topics like improving the lives of the farmers who put their lives into producing the key ingredient in Nestlé's KitKat chocolate bars.

The "sustainable break" series takes place over a few videos. In this one, Drogba and Cole surprise kids at a school and give them a break to play soccer with a special kinetic ball that can double as a way to produce light. Other videos in the series explore supporting agricultural education, the prevention of child labor and assisting women seeking to provide for their families.