Chocolate Naive Brings it Back to Basics with Traditional Techniques
Meghan Young — December 17, 2014 — World
References: chocolatenaive
While many companies around the world rely on mass production to get their products out to as many people as they can in as short a timeframe as possible, others such as Chocolate Naive focus on what really matters: the craft. There is a craft to what Chocolate Naive does that will fascinate many people. At the same time, it shows that going back to basics is something many industries are benefiting from on a consumer standpoint.
By embracing traditional techniques, Chocolate Naive creates their chocolate by hand from bean to bar in a little town named Parapijoniskes, which lies on the Eastern side of Lithuania. Chocolate Naive writes, "We take great pride in informing eaters not only where we source our cacao beans from, but who actually produces our honey or which farmer supplies the butter for making the caramel."
By embracing traditional techniques, Chocolate Naive creates their chocolate by hand from bean to bar in a little town named Parapijoniskes, which lies on the Eastern side of Lithuania. Chocolate Naive writes, "We take great pride in informing eaters not only where we source our cacao beans from, but who actually produces our honey or which farmer supplies the butter for making the caramel."
Trend Themes
1. Handcrafted Food - The trend of making food by hand is disrupting the traditional mass production processes.
2. Consumer Interest in Traditional Techniques - Consumers are more interested in traditional techniques of production and this is an opportunity for industries to adopt them.
3. Transparency in Sourcing - Sourcing high-quality ingredients and sharing where they come from with consumers is a disruptive opportunity for businesses.
Industry Implications
1. Artisanal Food - Artisanal food businesses can benefit by embracing traditional techniques, which can differentiate their products from mass-produced counterparts.
2. Luxury Food - Luxury food brands can benefit from consumer interest in traditional techniques and transparency in sourcing, as these factors can add value to their products.
3. Sustainable Food - Sustainable food industries can benefit from emphasizing sourcing transparency, which can appeal to consumers concerned about sustainable and ethical production methods.
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