This Imagined Brand Changes the Way Chocolate is to Be Consumed

By: Mishal Omar - Jan 16, 2017
References: thedieline
This chocolate concept brand is not real, but could provide companies with insight into how to make their products appeal to different demographics.

The imagined concept brand is titled 'XOC' and was created by Spain-based designers Macarena Norambuena, Maria López and Mario Montull. The goal of the product was to "rethink how [consumers] interact with food." There are three chocolate concepts in the collection, with the first being thin chocolate "sheets" that were designed specifically for tasting. The second type reveals arc-shaped chocolates that vary in size and stack on top of one another much like Russian dolls, to unveil new flavors and tasting experiences with each chocolate. The final chocolates are called 'Bombons' and were designed to break cleanly in half for people to share.

This unique chocolate concept could give brands ideas on how to make their food products more focused on quality and experience.