Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Slender Snack Cake Confections

The Hostess Chocolate Cake Twinkies are a Compact Slice of Cake

— April 27, 2017 — Lifestyle
Twinkies have been given a seasonal flavor or branded for a movie release but have never deviated from the vanilla base, which is what makes the Hostess Chocolate Cake Twinkies an important new release from the brand.

The new Twinkies incorporate a chocolate sponge cake that has been filled with the iconic vanilla cream within to offer consumers a compact way to enjoy a slice of cake whenever they wish.

The Hostess Chocolate Cake Twinkies were test marketed by the brand and reportedly scored quite high with consumers for exceeding expectations when it comes to changing up the original recipe. The new Twinkies are set to start being available at retailers nationwide now in either individual, twin pack multipack options.
Trend Themes
1. Chocolate-flavored Snack Cakes - This trend presents an opportunity for companies to introduce innovative flavors to a classic snack cake, catering to consumers' evolving tastes.
2. Compact Cake Products - The rise of compact cake products creates a disruptive opportunity for brands to offer convenient and portion-controlled dessert options to busy consumers.
3. Flavor Variation in Iconic Brands - By introducing new flavors to well-established brands, companies can tap into consumer nostalgia while offering a fresh twist on classic products.
Industry Implications
1. Snack Food Industry - The snack food industry can capitalize on the trend by developing and marketing chocolate-flavored snack cakes that cater to consumers' desire for innovative and indulgent treats.
2. Convenience Store Industry - Convenience stores can seize the opportunity by stocking compact cake products that appeal to on-the-go consumers looking for quick and satisfying dessert options.
3. Packaged Food Industry - The packaged food industry can benefit from this trend by developing flavor variations of iconic brands, appealing to consumers seeking familiar yet exciting snacking experiences.
2.8
Score
Popularity
Activity
Freshness