The BLOCD's Conceptual Chocolate Boxes Are Inspired by Pantone

By: Misel Saban - Mar 1, 2016
References: blocd & packagingoftheworld
Design firm BLOCD recently put together a set of customized chocolate boxes for its clients with the packaging taking inspiration from the printing ink color matching system, Pantone. The chocolates are arranged by color and shade inside the boxes while the artistry behind the wrapping speaks to the firm's graphic and design focus.

The minimalistic boxes of chocoalte featured solid sweet treats with an array of flavors and cocoa percentages changing the color and taste of the desserts. The chocolates were arranged inside thin, rectangular boxes as if color swatches by Pantone. Listed under each chocolate square is its color and description, matching the aesthetic of the Pantone color matching system. The emphasis on color, packaging and graphics subtly reminds receivers of the chocolates of the company's design brand focus.