The 'Choco & Co' Brand Was Inspired by Building Materials

By: Mishal Omar - Dec 7, 2016
References: isabeldepeque & packagingoftheworld
The company Choco & Co enlisted Isabel de Peque to create branding for its chocolates, who did so by being inspired by major cities from around the world.

The chocolate company is based in Madrid, New York, Paris and London and so its new branding was designed to represent those cities in a new and unique way. Rather than reveal the architectural landscapes of the cities as most would do, Isabel de Peque instead was inspired by the building materials that make up those landscapes in the various cities. As a result, she chose wood to represent New York, stone to represent Madrid, brick to represent London and metal to represent Paris.

This chocolate branding provides a unique interpretation of the cities it represents, resulting in a more standout branding experience for consumers.