Chocaps are Designed to Keep Chocolate-Lovers from Packing on the Pounds

By: Michael Hines - Published: Mar 28, 2011 • References: chocaps & odditycentral
Stop smoking and curb your chocolate addiction with Chocaps. Chocaps are small sticks resembling cigarettes that let you literally inhale chocolate. I'll give you a moment to process that information.

Chocaps were created by chocolatier Rouven Haas, who was looking for a way to help keep chocolate lovers from packing on the pounds. Haas, a former smoker, discovered that inhaling the chocolate powder in Chocaps was a lot like smoking a cigarette. Haas thinks his Chocaps could help smokers quit, but anti-smoking expert Otto Brandli calls Chocaps "a dangerous product" and says that they could actually encourage smoking. I am not a smoker or a chocolate fiend, which means that if given the opportunity I will be more than happy to spark up a few Chocaps. How can you turn down chew-less chocolate? Stats for Chocolate Cigarettes Trending: Older & Mild
Research: 1,570 clicks in 269 w
Interest: 4 minutes
Concept: Chocaps
Related: 74 examples / 57 photos
Segment: Neutral, 18-55
Comparison Set: 27 similar articles, including: $1,000 chocolate boxes, rich chocolate retailers, and chocolate pharmacies.