The Chloe Fashion Alphabet Offers a Look Behind the Brand

By: Gil Haddi - Published: Oct 11, 2012 • References: chloe & adverblog
In honor of the brand’s 60th anniversary, the Chloe Fashion Alphabet video series delves into the deeper meanings of the history and inspirations behind the brand.

Each letter has its own meaning and symbolism to the Chloe label, for example A is for attitude and B is for its iconic banana print. The videos tell the story behind each anecdote, providing us with a better understanding of how much thought and what kinds of inspirations were drawn from in order to create a successful fashion house. We even get a glimpse into the life of Gaby Aghion, the founder of Chloe, and how she comes up with the names for her collections under the letter G.

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