This Festive Chipotle Burrito for Halloween is Branded as a 'Boorito'

By: Laura McQuarrie - Oct 12, 2016
References: chipotle & brandeating
On October 31st this year, Chipotle fans have the chance to get their hands on a special themed Chipotle Burrito that's being branded as a 'Boorito.'

Those who show up to Chipotle on Halloween have the chance to get their hands on a Boorito of their own for just $3, or a bowl, salad or an order of tacos if those are options that are more to their liking. The catch is that customers must be prepared to "get ghoulish" with the fast food chain by showing up in costume to be eligible for the deal.

Proceeds from the Boorito promotion are going to be put towards The Chipotle Cultivate Foundation, which puts an emphasis on a "sustainable food future."