Anthony Cole's Chip Packaging Morphs into a Bowl After Opening

By: Laura McQuarrie - Oct 9, 2014
References: behance.net & behance.net
This chip packaging concept by Anthony Cole rethinks the way corn chips are traditionally bagged. The triangular-shaped chips are stacked in a tall tube that can be fanned open for eating, giving you much more room to get your hand into the container.

The design is similar to a tall tube of Pringles, but this container's unique triangular shape makes it easy to shift from one form to another. When it's closed up, the outside of the tube has three panels that are visible, and even more surface area is revealed when the chip container has been expanded fully. The comical corn chip package features a lot of expressive, enthusiastic type, and rightfully so, since this is a chip packaging design that all snackers would be happy to get their hands on.