Walkers Crisps' Special Chip Packages Encourage Selfies and Sharing

By: Laura McQuarrie - Mar 15, 2017
References: walkers & eventmagazine
Walkers Potato Crisps (known as Lay's Potato Chips in North America) is unveiling a new kind of 'Snap and Share' chip package that encourages fans to take selfies with its products ahead of the Leicester City Football Club's upcoming Champions League match.

The special-edition 'Cheers & Onion' snack bags will be given out to fans as they enter the stadium for the match, offering them the chance to get excited about supporting their team, as well as the chance to win prizes by sharing photos on Instagram and Twitter with tags like #Fearless and #Walkers.

For those unable to make the actual match, Walkers will also be sharing these special sports-themed potato chip packages across the country so that all football fans may join in on the fun as the UEFA Champions League happens.