Utterly endearing in various ways, the Chip Chop! SS11/12 lookbook appeals to the child present in every fashionista. Too often is style raised to the echelon of inaccessible with extraordinarily attractive models and surreal staging, but these spreads are different.
Needless to say, the face of this campaign is anything but unsightly, but her playful poses make her look much more real. Nathalie dons these dresses, tight leather pants and oversized shirts with all of the amusement of an imaginative child.
Stylist Amy Harvey worked with photographer Macushla Burke to create a fanciful scene in which the subject seems to engage in a fictional saloon fight. The girl dives and lunges with her paper cutout revolver before eventually posing prop-less in the Chip Chop! SS11/12 lookbook.
Stats for Cardboard Cowgirl Campaigns
Trending: Older & Warm
Research: 17,531 clicks in 242 w
Interest: 4 minutes
Concept: Chip Chop SS11-12 Lookbook
Related: 111 examples / 85 photos
Segment: Females, 18-55
Comparison Set: 40 similar articles, including: cat-eyed cowgirls, american cowgirl shoots, and sensual cowgirl shoots.
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