A Collection of Chip Bags Stirs Old and New Aesthetic Ingredients Together

By: Amelia Roblin - Dec 25, 2015
References: dribbble & packagingoftheworld
What's interesting about the design of this line of chip bags is the varied visual treatment. Elements of the label integrate classic imagery of generations-old graphics; meanwhile, high resolution photography and heavy modern type express this product as a captivating medley for the eyes.

The artistic diversity that can be appreciated with the optical sense can be a natural cue to make assumptions about taste as well. Every sack of Noisy Tractor English Handcooked Crisps looks quite similar, with the subtle but discernible difference being the representation of the distinguishing ingredient within each flavor.

When it comes to the design of Maxime Genier's chip bags, the consumer is drawn to the mixed graphic style and the agrarian references that suggest a quality product made with care.