Ideas
Explore the world's #1 largest database of ideas and innovations, with 461,934 inspiring examples.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,992 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,992 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 461,934 cutting edge ideas.

Chinese Zodiac Water Branding

This Mineral Water Has a Design Inspired by the Year of the Monkey

— October 19, 2016 — Lifestyle
This Chinese Zodiac water was designed for the Chinese bottled water and beverage company 'Nongfu Spring.'

The brand's mineral water was created by the design studio 'Horse' and the co-founder Ian Firth revealed the studio's goal of creating a product that clearly reveals the fact that it is a limited-edition through a playful design. The elegant bottle is inspired by the Chinese zodiac cycle, which is currently a monkey. As a result, the bottles are gold in color and feature monkeys in various stages of play.

These Chinese Zodiac water bottles manage to combine a youthful design with one that is also elegant, resulting in a product that adequately reflects the year of the monkey.
Trend Themes
1. Limited-edition Water Branding - There is an opportunity to create limited-edition water brands that incorporate playful and meaningful designs, inspired by different themes or events.
2. Youthful and Elegant Design Fusion - Brands can explore the combination of youthful and elegant design elements to attract a wider target audience, appealing to both the young and sophisticated consumer segments.
3. Inspired by Cultural Symbols - Designing products inspired by cultural symbols, such as zodiac signs, can bring a unique element to branding and provide a connection with consumers based on shared values and beliefs.
Industry Implications
1. Bottled Water and Beverage - In the bottled water and beverage industry, creating limited-edition products with distinctive designs inspired by cultural symbols can differentiate brands and attract consumer attention.
2. Design Studios - Design studios have an opportunity to collaborate with brands to create innovative and playful designs inspired by cultural symbols, enhancing product packaging and brand identity.
3. Event and Theme-based Branding - Industries centered around events and themes, such as festivals or celebrations, can leverage limited-edition branding inspired by cultural symbols to create unique products that resonate with consumers.
3.7
Score
Popularity
Activity
Freshness