This Chinese Wine Packaging Features an Illustrated Baby Pig Mascot

By: Jana Pijak - Jun 6, 2016
References: packagingoftheworld
Design agency UNIDEA BANK is the creative force behind this Chinese Wine packaging concept. Based in Shenzhen, the firm adorns porcelain wine bottles with an illustrated baby pig mascot -- an original character that is synonymous with the Guizhou Maotai Group distillery.

Described as a character who exudes happiness, UNIDEA BANK's baby pig mascot is depicted on each bottle with illustrations that are reminiscent of comic book scenes. Each vibrantly hued doodle is paired with a "baby pig" insignia in both English and Mandarin characters and also boasts Guizhou Maotai Group's familiar red and black label.

Drawing inspiration from vintage apothecary containers, these Chinese wine bottles marry the mysticism of the past with the contemporary visuals of today in an attempt to appeal to a younger demographic of beverage consumers.