Work boots are so boring, what with steel toes and laces and safety protection. They are not something that most fashionistos dream about. But maybe with the Chimayo Weaving collection, they will be.
Although these aren't in any way steel toed or meant for the construction site, they still are a boot! The Chimayo Weaving collection features traditional weaving techniques from New Mexico done in toned-down colors and put on a slip-on boot.
Implications - EXPAND OFF OF THE LAST SENTENCE
There is a very specific niche market for those looking for steel work boots, however this product is useful for anyone in an industry that uses them. The product is also particularly useful for anybody that is required to wear these boots but still desire individuality. Consumers will always been in need for standard work boots, but they will be willing to buy specific pairs due to design.
Stats for Wild West Boot Weaves
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Concept: Wild West Boot Weaves
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Segment: Females, 18-35
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Wild West Boot Weaves
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