This Food Product's Branding is Inspired by Its Asian Roots

By: Mishal Omar - Nov 7, 2016
References: packagingoftheworld
This Thai chili fish sauce features dynamic flavors and packaging that stands out from its competitors.

Fish sauce is a condiment used in Thailand and Vietnam that is made from fermented anchovies and salt. Called 'Pamonthaa,' this sauce brand's packaging was designed by the creative agency 'ALLIDEASTUDIO.' The packaging features bold colors and illustrations of flowers that are made up of dots, while an image of potential uses for this chili fish sauce is placed on the back of the jar. The condiment is not simply a fish sauce, it also contains black curry for extra flavor.

This popular sauce features dynamic flavors and its bold packaging is able to expertly represent its cultural roots.