This Ad Says 90% of Russian Charities are Children’s Charities

By: Jonathon Brown - Published: Jan 21, 2013 • References: & ibelieveinadv
This commercial comes from Russia and is designed to raise awareness about the fact that 90% of charities are children’s charities. Not to say that raising money to keep children healthy is a bad thing, but this ad comes from Big-People.Org, which advocates for the health of adults.

The commercial is shot in a split screen format that shows a little girl on the left side of the screen laying on the ground with her mother hovering over her; on the right side of the screen lays an adult woman.

The paramedics arrive in both scenes, but before they do anything, the video ends. When it ends, viewers can click play on either side of the screen. Whichever side they click leads to a new split screen video where one person lives and one person dies. If they click the child, the video that plays shows the child living. Stats for Adult Charity Advocacy Ads Trending: Older & Chilly
Research: 235 clicks in 174 w
Interest: > 3 minutes
Concept: Children's Charities
Related: 62 examples / 48 photos
Segment: Neutral, 12-55
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