Superstar

This Children's of Alabama Campaign Advertises with Exasperating Images

By: Amelia Roblin - Published: • References: scoutbrand and adsoftheworld
A popular print advertising technique involves showing potential customers desirable scenes. This Children's of Alabama campaign quite clearly does the opposite of this -- unless you can somehow appreciate the baffling behavior of tweens. Each of these three photos paints a picture of common inconveniences in mothers' and fathers' lives, but makes a point to emphasize how wonderful those moments are.

Scout Branding of Birmingham took a snapshot of a disorderly boy in his bedroom, a girl distracted by cellphone conversations and a pair of youthful legs exhibiting a tacky fashion statement. The Children's of Alabama campaign states that "All parents should have to go through this," because its doctors want to see "every child grow up to enjoy their teenage years."