Although guns are usually associated with super masculine men, the Chicks with Guns Book shows the world that power and femininity can go hand in hand.
Captured by Lindsay McCrum, a photographer based in New York and California, the book features photos of women in all stages of life. My favorite photo from the Chicks with Guns Book is definitely the one with a woman in a gray suit, holding a gun but looking very refined.
Check out the stills for yourself to see how chicks rule the world.
Implications - Females in modern society hold more power than ever before. Designs that express this freedom appeal to women who want to let their styles speak for themselves. Companies could develop more items like this in order to attract more consumers.
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Concept: Chicks With Guns Book
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Segment: Neutral, 35-55+
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