Organic 'HIPPEAS' Appeal to a New Generation of Hippies

By: Laura McQuarrie - Jun 23, 2016
References: hippeas & thedieline
'HIPPEAS' are organic chickpea snacks that come in a unique puffed format in order to deliver high fiber and protein, while also being low in fat and gluten-free. These inventive chickpea snacks are branded for a new generation of health-conscious consumers, with flavorful product names like 'In Herbs We Trust' and 'Far-Out Fajita.' The relaxed and friendly nature of the product comes through with a bright yellow color scheme and elements of a smiling face on the product packaging.

As well as putting an emphasis on health and sustainability, HIPPEAS partnered with Farm Africa for a 'Food for Good' initiative that provides support to farmers in Eastern Africa for every pack sold.

Snacks made with pulses—legumes, beans and peas—are becoming extremely popular as sources of interesting flavor, texture and protein.