The Wall’s Pastry Chicken Scotch Egg Supports Healthy Snacking
Michael Hemsworth — June 13, 2020 — Marketing
References: addofoodgroup & conveniencestore
The Wall’s Pastry Chicken Scotch Egg is a lean snack variety created by the brand to offer consumers a lighter option when looking to enjoy the premium flavor of the signature British food.
The 113 gram product is achieved with 100% British chicken versus sausage meat as the traditional recipe usually calls for along with seasonings such as onion, garlic, nutmeg, sage, parsley and coriander. The egg is coated with a golden crumb in order to add just the right amount of crunch without increasing the total fat (nine grams) and calories (197) too much.
Brand Manager at Wall's Pastry at Addo Food Group Mike Holton spoke on the Wall’s Pastry Chicken Scotch Egg saying, "Our category research has shown that there is currently a gap in the market for chilled chicken pastry products and, after seeing the success of our chicken pastry rolls, we wanted to continue to expand our range and provide consumers with an innovative and healthier twist on their traditional favorites. We’re really excited to be launching a new product that provides a healthier on-the-go and snacking alternative. Whether it’s a quick bite or a lunchtime treat, we want to offer a high protein snack to consumers who are looking for something a little different without any added guilt.”
The 113 gram product is achieved with 100% British chicken versus sausage meat as the traditional recipe usually calls for along with seasonings such as onion, garlic, nutmeg, sage, parsley and coriander. The egg is coated with a golden crumb in order to add just the right amount of crunch without increasing the total fat (nine grams) and calories (197) too much.
Brand Manager at Wall's Pastry at Addo Food Group Mike Holton spoke on the Wall’s Pastry Chicken Scotch Egg saying, "Our category research has shown that there is currently a gap in the market for chilled chicken pastry products and, after seeing the success of our chicken pastry rolls, we wanted to continue to expand our range and provide consumers with an innovative and healthier twist on their traditional favorites. We’re really excited to be launching a new product that provides a healthier on-the-go and snacking alternative. Whether it’s a quick bite or a lunchtime treat, we want to offer a high protein snack to consumers who are looking for something a little different without any added guilt.”
Trend Themes
1. Lean Snack Varieties - There is a growing trend for lean snack varieties that offer healthier alternatives to traditional favorites, creating an opportunity for innovation in the snack industry.
2. Chilled Chicken Pastry Products - The success of chicken pastry rolls has revealed a market gap for chilled chicken pastry products, driving the need for innovative offerings in the pastry industry.
3. High-protein On-the-go Snacks - Consumers are increasingly seeking high-protein snacks that are convenient for on-the-go consumption, presenting an opportunity to develop disruptive innovation in the snack industry.
Industry Implications
1. Snack - The demand for lean snack varieties opens up opportunities for brands in the snack industry to develop healthier alternatives and capture a growing market.
2. Pastry - The market gap for chilled chicken pastry products calls for innovation in the pastry industry to create new offerings that cater to consumer preferences for lean and convenient options.
3. Food - The need for high-protein on-the-go snacks presents opportunities for food companies to develop innovative products that meet consumer demands for healthier and convenient snack options.
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