The James hotel has decided to make keycards for their hotel rooms that are 100% recyclable - far more environmentally conscious than the regular plastic ones.
Not only this, but the cards look stylish too with their cool wooden look.
Implications - Consumers are rapidly adopting green methods of living, and companies are facing a demand for eco-friendly products. Consumers want to contribute to the green effort as much as possible, and desire naturally made products to help them do this. Companies can manufacture environmentally sound products to cater to these green consumers.