‘Food Shouldn’t be a Luxury.’ That’s the tagline of a recent campaign for the Greater Chicago Food Depository, created by Leo Burnett.
Recently we featured the print advertisements for this campaign, all of which featured what appeared to be cliched luxury ads. These images have since been supplemented by the video above, which features a woman indulging in spaghetti the way you might see in a highly stereotypical, cheesy fragrance ad. This spoofvertisement for ‘Spaghetti Pour Elle’ seems to mock the Kate Moss for Eternity ads.
The ads drive home the fact that ‘Food Shouldn’t be a Luxury’ in a very captivating, effective, way.
Stats for Glamorizing Basic Needs
Trending: Older & Average
Research: 5,831 clicks in 387 w
Interest: > 3 minutes
Concept: Glamorizing Basic Needs
Related: 49 examples / 38 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: deceptive luxury ads, hungry kids in your shopping cart, and famine chic psa.
Glamorizing Basic Needs
More Stats +/-
Hungry Kids in Your Shopping Cart
Deceptive Luxury Ads
Famine Chic PSA
Starving Children in Grocery Bags
Heat-Sensitive Plate Reveals World Hunger Messages