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Greater Chicago Food Depository Seductive ‘Spaghetti' Ad

By: Bianca Bartz - Published: • References: chicagosfoodbank.org & adrants
‘Food Shouldn’t be a Luxury.’ That’s the tagline of a recent campaign for the Greater Chicago Food Depository, created by Leo Burnett.

Recently we featured the print advertisements for this campaign, all of which featured what appeared to be cliched luxury ads. These images have since been supplemented by the video above, which features a woman indulging in spaghetti the way you might see in a highly stereotypical, cheesy fragrance ad. This spoofvertisement for ‘Spaghetti Pour Elle’ seems to mock the Kate Moss for Eternity ads.

The ads drive home the fact that ‘Food Shouldn’t be a Luxury’ in a very captivating, effective, way. Stats for Glamorizing Basic Needs Trending: Older & Average
Traction: 5,807 clicks in 308 w
Interest: > 3 minutes
Concept: Glamorizing Basic Needs
Related: 59 examples / 45 photos
Segment: Neutral, 18-35
Comparison Set: 21 similar articles, including: deceptive luxury ads, hungry kids in your shopping cart, and famine chic psa.