‘Food Shouldn’t be a Luxury.’ That’s the tagline of a recent campaign for the Greater Chicago Food Depository, created by Leo Burnett.
Recently we featured the print advertisements for this campaign, all of which featured what appeared to be cliched luxury ads. These images have since been supplemented by the video above, which features a woman indulging in spaghetti the way you might see in a highly stereotypical, cheesy fragrance ad. This spoofvertisement for ‘Spaghetti Pour Elle’ seems to mock the Kate Moss for Eternity ads.
The ads drive home the fact that ‘Food Shouldn’t be a Luxury’ in a very captivating, effective, way.
Glamorizing Basic Needs
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Hungry Kids in Your Shopping Cart
Deceptive Luxury Ads
Famine Chic PSA
Starving Children in Grocery Bags
Heat-Sensitive Plate Reveals World Hunger Messages