There is something slightly off about the lights featured in the Chicago Field Museum campaign. What at first appears to be a flashlight, street lamp and lighthouse are something else entirely. Upon closer inspection, it becomes clear they are living creatures. Creatures of light, to exact. At least, according to the exhibition being promoted.
The Chicago Field Museum campaign was created by DDB, an ad agency based in Chicago, United States, to bring attention to "nature's bioluminescence." From glowing fungi to shining fishes, the images are pretty surreal. In spite of the fact that such creatures wouldn't be used in the manner they are depicted in the Chicago Field Museum campaign, their very existence could be considered unreal and even mythological.
Stats for Illuminating Creature Ads
Trending: Older & Chilly
Research: 777 clicks in 168 w
Interest: 0.8 minutes
Concept: Chicago Field Museum Campaign
Related: 48 examples / 37 photos
Segment: Neutral, 12-55
Comparison Set: 18 similar articles, including: fantastical voyage ads, punch-worthy car crash ads, and waterproof phone ads.
Illuminating Creature Ads
More Stats +/-
Punch-Worthy Car Crash Ads
Fantastical Voyage Ads
Waterproof Phone Ads
Revamped Winter Outfit Ads
Attitude-Changing Chocolate Ads