'Light Butterflies' by Chiara Lampugnani Design in Milan
The installation was created as a part of the Milan International LED Light Festival. Chiara Lampugnani Design built large butterflies along the streets, lit them up and elevated them to create the illusion of flight. I love the firm's message behind this installation: slow down and enjoy the simple things in life.
Implications - There is a growing audience for illuminated art work. Whether viewing it is an interactive or a passive activity, bright lights are captivating in and of themselves and the addition of interesting patterns and cool installations just makes this artform more intriguing to both galleries and art lovers.Stats for Illuminated Insect Installations Trending: Older & Average
Traction: 4,840 clicks in 211 w
Interest: 4 minutes Concept: Chiara Lampugnani Design
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Segment: Neutral, 18-35 Comparison Set: 29 similar articles, including: guerrilla light installations, dorm room light shows, and illuminated art installations.