Happydent Complete's Special Collectors Edition is Creatively Clever

By: Meghan Young - Sep 17, 2014
References: behance.net
When it comes to chewing gum packages, Happydent Complete's special collectors edition is a winner. Fun, funny and incredibly clever, it takes its main selling point and creates a design that memorably sends the message across. Essentially, Happydent provides a product that is great for dental hygiene, hence the toothy grins.

Since Happydent is a brand available in India, the chewing gum package is skewed to that culture as well. Full of color, there are vibrant turbans, exotic accessories and more that help flesh out the characters. Designed by Siddhi Yadav and Denzil Machado of McCann Worldgroup, which is based in Mumbai, the chewing gum packages were meant to have a bite. The illustrations were inspired by street art as well as popular Indian archetypes.