The Chewie Dough is a triangular raised donut, topped with cinnamon, coconut and a chocolate/vanilla artillery belt. The donut is being sold for a limited time, along with Psycho Donuts' Wookie Balls, which are donut holes covered in shredded coconut and cinnamon.
The Chewie Dough also gives you an incentive to purchase it. If you visit any location and give a Wookie Holler, a 50 cent discount will be applied to your order.
Implications - Companies that produce traditional products need to come up with unique twists to attract customers, such as Psycho Donuts and their limited-edition treats as well as incentives. Through doing this, they stand out against their competitors with their uniqueness and innovation.