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Leather Magazine Covers Edit
Chevrolet Soho Campaign

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Leather Magazine Covers
Chevrolet Soho Campaign
Leather Magazine Covers - Chevrolet Soho Campaign (GALLERY) 2
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Leather Magazine Covers - Chevrolet Soho Campaign (GALLERY)
Chevrolet Soho Campaign
 Published: May 24, 08
Comments: 1 Views: 4,439

As an unconventional promotion in early 2008, Soho, Colombia’s sexiest magazine was dressed in leather by Chevrolet and ad agency Sancho BBDO who came up with the idea to dress the magazine in luxurious jacket.

The purpose was to let the 60,000 upper-class subscribers of the magazine know about a special edition Chevrolet SUV with black and red leather interior.

The packaging featured black and red leather cover and backside of the issue that was dubbed “a very sexy edition”.

I absolutely love the novelty and applaud the attention to details of this promotion which was customized to maximum effect according to the target audience.

References:  adsoftheworld

Filed In:  autos,  fashion,  lifestyle,  marketing,  naughty,  print








Reactions
FOUR WAYS TO REACT: vote, favorite, add more examples of Leather Magazine Covers or comment about Chevrolet Soho Campaign.

Favorited by Bianca Bartz on May 24, 08
Bianca Bartz on May 24, 08  4,514 Trends   3,562 Comments
Wow, an expensive, yet high impact campaign!
Bianca Bartz on May 24, 08  4,514 Trends   3,562 Comments 0
Favorited by Princess Blay on Mar 7, 09

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Leather Magazine Covers