The Chevrolet Drive Carefully Campaign Shows "Speed Can Make People Suffer"

By: Meghan Young - Published: Mar 26, 2012 • References: mccannworldgroup & ibelieveinadv
As thrilling as speeding can be for the person behind the wheel, the Chevrolet Drive Carefully campaign shows that it can cause dire consequences for others. Since people often forget to think about themselves, this ad campaign forces them to think about their loved ones.

The Chevrolet Drive Carefully campaign was created by McCann Erickson, an ad agency based in Argentina. Comprised of three poignant images, it cleverly shows saddened individuals with tears streaking across their face horizontally as though they were in a speeding vehicle. Alongside the tag line, "Speed can make people suffer," it shows the innocent dealing with the repercussions of someone's irresponsible actions.

The Chevrolet Drive Carefully campaign was art directed by Fernando Serra with photography by Pedro Quintans. Stats for Tear-Inducing Auto Ads Trending: Older & Mild
Research: 2,027 clicks in 217 w
Interest: 3 minutes
Concept: Tear-Inducing Auto Ads
Related: 48 examples / 37 photos
Segment: Neutral, 18-55
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