Chevrolet and Microsoft Advertising have teamed up to produce a multiscreen ad campaign for the newest Chevrolet Volt electric car.
Using Kinect for Xbox 360, consumers will be able to test drive a Chevrolet Volt using 'Kinect Joy Ride,' the first controller-free racing game developed by Microsoft Game Studios. Gamers will be able to drive an actual Chevrolet Volt in the game and feel the turns and speed just like a physical test drive.
Stats for Multiscreen Car Campaigns
Trending: Older & Chilly
Research: 2,623 clicks in 309 w
Interest: 4 minutes
Concept: Chevrolet And Microsoft Advertising
Related: 92 examples / 71 photos
Segment: Males, 18-55
Comparison Set: 34 similar articles, including: 40 sure-fire chevrolets, reviving iconic car models, and sporty plug-in cars.
Multiscreen Car Campaigns
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