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Sakura-Inspired Blended Beverages

The Cherry Blossom Frappuccino is Inspired by Japanese Flowers

— March 15, 2016 — Lifestyle
To celebrate the start of official start of spring, Starbucks is rolling out its new Cherry Blossom Frappuccino. Described as "spring in a cup," the colorful matcha drink is the perfect way to enjoy warmer weather.

The new Cherry Blossom Frappuccino is a blended beverage made from a combination of strawberries and cream, white chocolate sauce, matcha drizzle and whipped cream. The combination of matcha and strawberries gives the drink a beautiful pastel pink and bright green color. This hue is meant to be reminiscent of the Japanese sakura flowers that inspired the delicious new drink.

Unfortunately, the new Frappuccino flavor is not a permanent menu addition. Instead, Starbucks is offering the drink from March 15th until the official first day of spring on March 20th.
Trend Themes
1. Seasonal Blended Beverages - Creating limited-time, seasonally-inspired drinks can attract consumers looking for unique and exciting flavors.
2. Cultural-inspired Drinks - Drawing inspiration from different cultures can provide a fresh and diverse range of flavors to appeal to a wider customer base.
3. Colorful and Aesthetic Drinks - Creating visually appealing drinks with vibrant colors can enhance the overall experience for customers and make the beverage more shareable on social media.
Industry Implications
1. Food and Beverage - Introduction of new, limited-time beverages can drive sales and create buzz in the food and beverage industry.
2. Hospitality - Hotels, restaurants, and cafes can capitalize on seasonal and cultural-inspired drinks to attract customers looking for a unique and immersive experience.
3. Marketing and Advertising - Creating visually stunning and unique drinks can help companies stand out in the marketing and advertising industry, as well as attract attention and engagement on social media platforms.
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