Chernyi Cooperative is Advertising Its Coffee on the Darknet

By: Hayley McGlone - Oct 27, 2016
References: thestable.au & adweek
Chernyi Cooperative posted the first legal product advertisement on the darknet selling its Chernyi Black roast coffee.

The Cheryni Cooperative's Chernyi Black is available via Tor, which enables users to access websites not available on mainstream browsers. The target audience for the 'Black' roast coffee are consumers familiar with anonymous marketplaces. The Cheryni Cooperative's choice for selling its coffee on Tor is to confront the Russian belief that coffee shouldn't be consumed on a daily basis.

The brand is utilizing the common association of Tor as a platform for drug trafficking to its advantage in selling Cheryni Black. The marketing on the site for Cheryni Black is vague and the coffee is described only by its molecular formula.