Cheetos' Super Bowl Ad Will Feature a Social Media Component
Ellen Smith — February 4, 2021 — Marketing
In addition to staring celebrity couple Ashton Kutcher and Mila Kunas, Cheetos' Super Bowl ad will feature a social media component that encourages consumers to win a prize.
Teasers regarding the Super Bowl ad have already been released, showcasing a collaboration with icon, Shaggy. According to the trio, the ad will feature a remixed rendition of the popular hit 'It wasn't me" but with a snack-stealing twist. Now, it's been announced that users of Snapchat will be able to scan the ads QR code for a chance to win big, seamlessly bridging the gap between different advertising mediums, while appealing to the younger demographic.
The ad will air on Super Bowl Sunday in the third quarter.
Image Credit: Frito-Lay/Snap Inc.
Teasers regarding the Super Bowl ad have already been released, showcasing a collaboration with icon, Shaggy. According to the trio, the ad will feature a remixed rendition of the popular hit 'It wasn't me" but with a snack-stealing twist. Now, it's been announced that users of Snapchat will be able to scan the ads QR code for a chance to win big, seamlessly bridging the gap between different advertising mediums, while appealing to the younger demographic.
The ad will air on Super Bowl Sunday in the third quarter.
Image Credit: Frito-Lay/Snap Inc.
Trend Themes
1. Social Media-integrated Ads - Creating campaigns that use social media to engage with consumers opens up opportunities for innovative ad formats and stronger brand-customer relationships.
2. QR Code Scanning for Prizes - QR codes can be utilized in creative ways to make promotions more interactive and engaging, particularly for younger audiences.
3. Collaborative Advertising - Combining the strengths of different brands, such as through celebrity endorsements, can increase the reach and impact of advertising campaigns.
Industry Implications
1. Advertising - Incorporating social media and interactive elements into traditional advertising can help brands stay relevant to changing consumer behaviors and expectations.
2. Snack Food - Utilizing creative and eye-catching advertising techniques can help snack food brands stand out in a competitive market.
3. Entertainment - Partnering with celebrities and incorporating pop culture references can help advertising campaigns appeal to wider audiences and generate buzz.
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